Spread the Word About Your Local Business With Google+

Spreading the word about your business online has never been more important and more efficient. The age of social media and search engine optimization has leveled the playing field between the company with 100 years of marketing and advertising behind them and the company who sells vintage sports memorabilia out of their parents spare room.Google+ Business Page Optimization
There seems to be a new social media site entering the arena all the time and it can often be hard to keep up with which new avenue of social media marketing is crucial to the success of a local business. Google launched its social media platform Google+ in mid-2011. In November, Google launched as an addition, the Google+ Business Page. The Internet powerhouse has made it easier for potential clients and customers to find your local business. Local business directory submission experts can assist you with optimizing your social media platforms, such as Google+ Business Pages.Professional Local Business Directory Submission
Relying on professional Internet submission professionals at a local site submit company is the first step to bettering your online presence. Local business directory submission companies will collect your business data including website address, various names associated with your company, photos, and other forms of media. In addition, social media avenues such as Facebook, Twitter, and YouTube are given consideration. Professional local business directory companies will hand submit your business directory to the Top 100 localized websites with detailed listing information, photos, and videos. Announcing your online presence through social media will drive traffic to your business’s website, and give you a decided advantage over competitors by simply having more citations.Optimized Google+ Business Page
With a Business Page from Google+, you can be the first source of communication with your consumers. A local business can help spread word about their product, often offering special online only deals or discounts to make customers for life. With a Google+ Business Page, a business can also reach a multitude of potential new clients, through friends of friends and word-of-mouth. As a business owner, you can also create Circles in your Google+ page, allowing you to easily control who views your content, something other sites such as Facebook or Twitter have been slow to catch up on. Your local business page should always look professional, and with the unique marketing methods possible with a Google+ Business Page, you can ensure that your business is represented in the best light possible.For all social media needs, a local site submission service is the right choice. Search engine marketing (SEM) experts can help with social media, Google Places, and directory submissions creating uniform data across the internet.

7 Small Business Marketing Trends You Need to Follow in 2018

The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.1. Email MarketingEmail marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.
If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.Increase your marketing results with these simple techniques which are given below:Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.2. Video AdvertisingPeople don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.3 .Guest BloggingGuest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.If guest blogging is done correctly, then you can get these benefits which are given below:• Helps you gain traffic and get in front of your audience.
• An essential way to influence other people, whether it’s with regards to their business.
• Will send many different targeted visitors to your business websites.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your audience.
• Maximize the results that you will receive.Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.4. Social Media MarketingEvery small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.If you need to enhance your small business campaign, then try these methods which are mentioned below:• Set Goals and Objectives
• Focus your Efforts on select Networks
• Use Paid Social Ads
• Collect Audience Feedback5. Live StreamingVideo live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.6. Influencers MarketingInfluencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand and/or products. If you need to promote your products or services, influencer marketing may prove to be the best option for small business.7. Hyper-Local MarketingHyperlocal marketing is a shape of highly targeted and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your businesses presence in your niche marketing and acquire their attention and business.You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customers experience and reviews in your hometown as well.In conclusion, start executing these marketing trends for your small business that will help you find customers and prospects as well as you drive both growth and ROI. So, make sure your business has these valuable marketing trends that can guarantee that take your business to the next level.

For the Love of Sports

Sports has long been an important part of the culture of the United States. Dating back to the l860′s when the sport of baseball first came to be, Americans have embraced this outlet for exercise and entertainment.
Today, the viewing of and participation in sports is more popular than at any other time in history. This fact is due in large measure to the intense media coverage that is allotted to sporting events. Sports are being played every single day of the year in one form or another and because of modern technology it has become possible to “tune in” to those events.Sports are no longer just a way to get a good workout or to socialize with friends or to be entertained, it has become BIG business with enormous financial power. In 2005 it was estimated that the amount that the U.S. had spent on sports that year was in excess of 200 billion dollars.The introduction to sports for an individual starts at a very young age. Often some of the very first gifts that a child receives for birthdays or Christmas are sports related items, such as baseball equipment, a basketball, a soccer ball, etc. Children are exposed to little league teams from the age of five years and the exposure and availability of various sports continues throughout ones’ life.Millions of people identify with or root for specific teams. It may be their college team that they connect with or their state professional team if they have one. Often people enjoy watching and rooting for a team to which their favorite player (or players) belong. Rivalry’s between teams are common and can add to the excitement and enjoyment one feels for the sporting activity. There is gear available in wide varieties of choice for any sport that one might have an interest in. You do not have to play a particular sport to wear the jersey or hat or jacket that is associated with that sport. Fans wear sport clothing as part of their everyday dress.Our involvement with sports has become such a huge part of our national persona that it is almost impossible to imagine what our lives would be like without this much loved form of entertainment, exercise, escape and competition.

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.

Conclusion

Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

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